Coming from the south (US Border, Osoyoos, Oliver, Penticton Airport, etc.)
Take Hwy. 97 north past the airport then turn left onto the Channel Parkway (Hwy. 97 continues.) At the third intersection, Ekchardt and Railway (look for the Penticton & Wine Country Visitors Centre on the north-east corner); Go straight (north); Railway becomes Power Street; the Trade & Convention Centre (& Oktoberfest!) are at 273 Power St, on your left hand side, just past Memorial Arena.